lance armstrong: it’s about the bike – a livestrong auction

after returning to professional cycling this year to address the global cancer burden , cyclist lance armstrong wanted to find a way in which to engage the creative community in his mission. he invited six different visual artists to customize his trek racing bikes as a means of raising awareness for the stages art show which benefits his foundation livestrong which supports cancer research – that debuted in paris during the tour de france. presented in conjunction with nike and featuring more than 20 of the worlds most important established and upcoming artists, the stage art show brought these creatives together in a visual dialogue about cancer – a disease which is expected to be the leading cause of death  globally in 2010.

‘I’m not a gearhead, and my garage is anything but a cycling museum, but I can honestly say that letting go of my bikes has never been harder. from damien hirst’s masterpiece tour de france ’finale’ trek madone covered in real butterflies, to the kaws ‘chompers’ cycle that I broke my collarbone
on in the vuelta castilla y león, every ride is a treasured piece of personal history that I’m proud to offer up to benefit livestrong.‘ – LA

the artists armstrong invited to participate were: shepard fairey, damien hirst, kaws, yoshitomo nara, marc newson and kenny scharf.